March 2011

Beer of the Month – Hahn White

I remember my first introduction to a Belgian style wheat beer it was at The Green a friendly English pub across the road from Willesden Green station while living in London. Its cloudy appearance and hint of tropical fruits threw me at first but it was the perfect accompaniment to their chicken club sandwich on one of those mildly sunny, Sunday afternoons. I wouldn’t describe wheat beers as drinking beers by nature, they often house intense, rich, summery flavours with hints of fruit and flora aromas, but I do enjoy kicking off a session at the Brisbane German Club with an Erdinger a German style wheat beer or weissbier.

Recently though Lion Nathan under their Hahn trademark released Hahn White a Belgian style wheat beer commonly market as a white beer. Now I’ll be honest I haven’t tried it yet but what drew me to this beer was the striking branding and product delivery. The bold, modern graphic identity reflects a summer afternoon ritual as well as the hand-crafted nature of Hahn. The graphic symbol exhibits the warmth of the sun as well as a section of orange. This brings us to their idea of introducing a slice of orange (instead of the usual slice of lemon or lime) when serving. The product also introduces a screen printed, screw top wine bottle for sharing, positioning it against wines rather than beers. Together this delivers a nice holistic product of which they can be proud of, let’s hope it tastes good!

Hahn White – n/a

Blogged by Geoff Bywater of Formzoo